Hassel aviles

With over 20 years of experience in marketing and leadership in the food and beverage industry, Hassel Aviles has built a career in hospitality, events and entrepreneurship. She grew up working in restaurants and in 2011, she created the Toronto Underground Market (TUM), a large-scale culinary festival designed as an incubator for budding food entrepreneurs, chefs and home cooks. Since TUM, Hassel has led event production on numerous successful culinary experiences and large-scale festivals feeding thousands, including Restaurants Canada RC Show overseeing dozens of activations and demonstrations over the three-day, 20,000-guest attended foodservice trade event. 

These days, Hassel's passion for the industry is seen through her work as Executive Director of Not 9 to 5 and principal consultant heading all hospitality and culinary  projects at Reunion Inc., an Ovare Group-owned business transformation consultancy.

In episode 15, Alex chats with Hassel Aviles, co-founder of Not 9 to 5, a non-profit organization empowering hospitality, food and beverage service workers by mobilizing education and support for mental health and substance use. Since 2018, Not 9 to 5 has been promoting harm reduction practices and helps to connect the hospitality workforce to mental wellness resources. These days, Hassel's passion for the industry is seen through her work as Executive Director of Not 9 to 5 and principal consultant heading all hospitality and culinary projects at Reunion Inc., an Ovare Group-owned business transformation consultancy.

Fans of the podcast can contact Alex via email at alex@fohealth.org to provide feedback and ideas for the podcast, or to become a guest on the show.

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Alex Jump @axljump

Hassel Aviles @hassel_aviles

Not 9 to 5 @not9to5_